Businesses use content calendars to plan, publish and track their content over time. You’ll have many options to consider when creating or updating your own editorial calendar.
You can use the content calendar templates below to effectively manage your content production.
What is a content calendar?
A content calendar is any type of document used to plan the design, creation and publication of digital content.
The term “content calendar” can be used to refer to all types of content planning developed for blogs and social networks, and used by editorial communication teams. Content calendars are available in a variety of formats, such as spreadsheets, a calendar app or a third-party content tool.
For a more comprehensive guide, check out our guide to creating your own content calendar.
Why do you need an editorial content calendar?
You can use your content calendar to schedule weeks, months, or a year’s worth of content across your various marketing channels.
Having a content calendar for your business can help you to:
- Produce better content: creating and publishing content from a defined plan gives you more time to develop each piece of content.
- Increase time efficiency: you’ll have set deadlines and timelines for the content creation process, which keeps your stakeholders focused on the task at hand.
- Help manage resources: once you know what content to create, you can determine which designers, content writers, etc. you will need to publish your content.
- Coordinate team members: your stakeholders will know what needs to be completed and how best to collaborate to meet deadlines.
- Clarify responsibilities within your team: content planning outlines who will be responsible for each part of the creation process.
- Help with reporting: you can use your content calendar to plan when you’ll review the engagement rate of your content. You’ll be able to better understand how your content is performing.
- Keep a consistent marketing message: by scheduling your content, it’s easier to keep your messages consistent across all your platforms.
When creating your content calendar, you should start by choosing a layout that works for you and your team.
Your content calendar should contain your :
You need to determine how far in advance you want to schedule your content. It’s common for companies to schedule content over a month, quarter, or year.
You may find it easier to manage the calendar by planning content over a month or quarter. This gives you enough time to research and develop detailed editorial content.
Specify which channels yourhe content will be delivered for the defined periods. Your calendar can help you deliver your content consistently and regularly across your marketing channels, allowing you to maintain contact with your audience.
You’ll also be able to tailor your content to each marketing channel. Remember to include all the different channels your business uses, including:
- Blogs and website content
- Social media
- Emails sent
- Paper marketing
Identify all the relevant topics you can reference in your various content. Try to stick to issues that are useful to your audience and consistent with your brand message.
You can use the Topic Research tool to find potential topics for your content calendar. Enter your target keywords into the tool; it will return popular topics with SEO potential that you can turn into blog posts or content for social media.
Be sure to take into account any holidays or special events that occur during the set period. You may not create content for every holiday, but keeping track of them can help you schedule your posts in a more relevant way.
Don’t forget to note the:
- National holidays
- Seasonal shopping spikes
- One-time and recurring events
How often can you post? Your posting frequency should be high enough to keep your audience engaged, but not so high that they are overwhelmed with content.
Assign each post a date and time to publish. You can use your content calendar to keep track of these posts, so you can quickly review the frequency of your daily or weekly posts.
If you’re new to content sharing, it’s common to publish a handful of content posts each month. As your business grows, so should your content production.
When is the best time to post on social media?
You may need to test out schedules to find the frequency that works best for you. As a guide, CoSchedule recommends the following frequencies and times:
- Facebook: once between 1 and 2 pm
- Twitter: 15 times between 2am and 10pm
- LinkedIn: one post per day between 10am and 11am
- Instagram: once or twice a day between 8am and 2pm
You can use scheduling tools like Social Media Poster to create, schedule and track your social media posts without logging into your accounts. The Social Media Poster tool integrates with Facebook, Instagram, Twitter, Pinterest, etc.
When to send an email?
According to Wordstream, Tuesday, Wednesday and Thursday are the best days to send an email. These days perform better because recipients are often too busy on Mondays and weekends to read their emails.
Of course, you will need to adjust your schedule to the dates and times that best for your customers. Aim for the times of day when your customers are most likely to open your email.
How often should you update your blog?
Ideally, you should publish a new blog post once a week. You can always take it a step at a time if you don’t have the time or a team to help you develop your blog content.
According to Blog Tyrant, the best time to post to a blog is between 7 and 9 a.m. on Monday or Thursday. Be prepared to test different days and times to find what works best for you.
3 sample content calendars
If you need some inspiration or an easy calendar template to get started, try our :
- Blog Content Calendar Template
- Email marketing calendar template
- Social media content calendar template
Blog Content Calendar Template
Use this template to plan your blog content weeks, months or a year in advance. We’ve designed it to help you instruct your content writers or team to publish successful, targeted content on time.
This template includes essential information such as the recommended URL, H1 tag and title tag. We’ve also added keyword categories, so you can track your content’s organic performance for targeted keywords later.
You can access the blog content calendar template here.
Email marketing calendar template
Use the email marketing calendar template to schedule your emails before you send them. You’ll get an overview of all market segments, product features, offers, etc.
Download the email marketing calendar template here.
Social media editorial calendar template
This template can help you keep track of all your content on social media, across all platforms.
You’ll also have space to plan key dates and events on your calendar, such as international events or vacations.
Download the social media calendar template here.
Check out our guide to creating a social media calendar and learn more about its benefits.
Managing your content calendar
Your content calendar should be a very accurate reflection of all your content. Ideally, you or your team should review your calendar to understand how, when and where your content is being shared.
You can also use a third-party marketing calendar tool to stay on track. We offer the Marketing Calendar tool to help businesses plan and track their content with ease.
- Real-time collaboration: you can invite users to collaborate on your marketing in real time. Members can comment and tag others.
- Review Calendar History: Track changes through calendar history or monitor tasks as they are completed.
- Analyze performance: With Google Analytics integration, you can track the performance of your content using UTM tags.
- Schedule multiple channels: use the marketing calendar to review all your marketing channels and know what needs to be published.
Creating content calendars helps you organize your strategyTry
the suggested templates to start creating your content calendar today! Once you’ve tailored your calendar to your needs, make sure you keep it updated. By putting in the effort, you can see a positive effect on the growth and engagement of your audience.
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